Door knocking tutorial for
Real Estate Agents
Real estate door knocking &
the average agent
average real estate agent either:
1. Doesn't realize the potential of door
2. Doesn't feel comfortable knocking on doors and
possibly bothering the home owner.
If you categorize yourself in either of the above
categories, this real estate door knocking article is for YOU!
The Key to door knocking
The key to door knocking is to always bring something of
value to the homeowner. This is a key element that should not be
overlooked. The neighborhood's recently sold prices are the most
well received piece of information that owners enjoy receiving.
It'll be a rare day when you meet someone who isn't ecstatic to
receive a printout of the homes that have sold in the neighborhood
The First Step
The first step to successful door knocking in real estate is to target a
specific neighborhood. You may decide to knock a high dollar
neighborhood, a high turnaround neighborhood, a neighborhood about
2-3 years old, etc. Then, print up that area's comps. Place the
comps *without folding them* (papers without crinkles/seams look
much more professional than folded ones) into a 9" x 12" envelope
along with a few other items:
A copy of your profile/background/services
A small stack of business cards.
A copy of a couple of real estate articles that you've collected (i.e. "Heavens
Real Estate Tips For Sellers",
The profile or screenshot of the homepage of your website with URL
prominently displayed. If you don't have a real estate
website, get one. They're inexpensive and keep your clients
from searching the website of a competing agent in your area.
A directory of tradesmen (plumbers,
electricians, gutter cleaners, etc. Make sure they service the area
Buy a messenger bag (a plain, black one) at
an office supply store for $25.00. Fill it up and start door knocking!
Really want to impress them??? Take a list of homeowners for the
neighborhood (printed from tax records, or provided by your title
company) and ask for each homeowner by name.
Door knocking is very hard work. Lots of walking. Lot's
of preparation. Dogs Barking. No Soliciting Signs. Costs of