you should follow to get your home
Know your reason for selling
Your motivation for
selling is the determining factor as to how you will approach the
process. It affects everything from what you set your asking price
at to how much time, money, and effort you’re willing to invest in
order to prepare your home for sale. For example, if your goal is a
quick sale, this would determine one approach. If you want to
maximize your profit, the sales process might take longer, thus
determining a different approach.
Keep your reason to
The reason you are
selling your home will affect the way you and your agent negotiate
the sale. By keeping your reasons for selling to yourself, you
don’t provide negotiation ammunition to your potential buyers. For
example, if they learned that you must sell and move quickly, you
could be placed at a disadvantage in the negotiating process.
homework before setting a sales price
When you set your
sales price, you make buyers aware of the price at which you’ll
definitely accept their offer should they choose to meet your asking
price. As a seller, you will want to get a selling price as close
to the list price as possible. If you start out by pricing too
high, you run the risk of not being taken seriously by buyers and
their agents. Pricing too low can result in selling for much less
than you could have received (no one wants this to happen).
Realtors are well equipped to help you decide on a sales price to
maximize your profit.
Deciding on a Realtor or Realtor Team
According to the
National Association of Realtors, nearly 70 percent of people who
sell their own homes say they wouldn’t do it again themselves.
Primary reasons included: Setting the proper price to maximize
profit, marketing handicaps, legal liability concerns, and time
constraints. When deciding upon a Realtor, it’s important to
realize that all Realtors are NOT the same. A professional Real
Team knows the market and has information on past sales, current
listings, a complete marketing campaign plan, and will happily
provide references. Evaluate anyone you consider according to those
qualifications. Be sure you choose a Realtor you trust and feel
confident that they will do a professional
job acting on your behalf.
Appearance Matters – Make it count
Appearance is VERY critical when marketing your
home to maximize profit. The look and “feel” of your home will
generate a greater emotional response than any other factor.
Prospective buyers react to what they see, hear, feel, and smell
even though you may have priced your home to sell quickly.
Don't choose a Realtor based on commission
Many sellers believe that choosing
a discount broker saves money which in turn ends up in the seller's
pocket. Don't fall into the same trap when you list your home!
An expert Real Estate Team will provide you with the marketing
exposure you need to find the buyer who is willing to pay the most
for your home, & bring negotiation experience to the table so you
don't end up giving up precious dollars during the transaction. Don't
save a couple thousand dollars in listing commission just to find
out you lost $10,000-20,000 because your Realtor didn't market
properly or didn't know how to effectively handle the negotiation
Ask your Real Estate Team if they pay referrals
Many real estate agents or Real
Estate Teams will offer referrals ($$$) if they obtain a customer
while marketing your home for you (example:
Your agent meets someone at an open house who decides they don't want your
home but want your help to find another home).
Hint: you will have better luck
with this if you've hired a team (two or more) of realtors. It
is not uncommon to gain $1,000-3,000 during your listing and
escrow period from transactions initiated by your listing.
GUARANTEE to perform?
Most real estate agents brag about how well they'll perform after
you hire them. And that's probably the best performance you'll
see... their listing presentation. Many sellers sign on only
to find out later that the Realtor they've hired isn't
performing.... and what's worse, they're locked into a long contract
with a substandard agent. If you interview an agent who
does not offer you a guarantee, ask them...
How much commission will you be
paying your agent? Think about the last time your spent that
much money... Did you say "Oh well, we'll just trust that the job
will be done right", or did you insist on a
warranty or guarantee?
Why would you settle for any service
that is not backed by a written guarantee when you are spending that
much money? We know you must be thinking... "Sure, guarantees
are not that common in the real estate industry", but that is only
because the consumer does not demand it!
Demand the best
service and demand that it be backed by a Written Guarantee!
If they won't provide one, you've got the wrong agent.
Do this one thing to make your
agent work twice as hard for you...
Click here to find out what it is!